Well..... there were actually no takers for the giveaway. *GASP!!!!* THE HORROR!!! :D
And at first, I'm not going to lie, I was crestfallen and felt like I had failed. But THEN, I was chatting with my sister and best friend and I was reminded that my MAIN OBJECTIVE for the giveaway was to promote IKEA Vaughan's newest food addition.
Here are some behind-the-scenes stats on the numbers of people who saw Smitten's promotion (as of Thursday April 21, 11:59pm):
Facebook followers: 60
Number of views on Facebook posts* mentioning the giveaway and the new meatball/veggie ball sub at IKEA Vaughan: 460
Instagram Followers: 345
Number of likes (numbers actually viewed are not available) on Instagram posts mentioning the giveaway and the new meatball/veggie ball sub at IKEA Vaughan: 375
Now I'm not trying to make excuses, but I do have an annoying tendency to overthink and overanalyze everything, so indulge me a bit. Here are some factors which might have contributed to why there were no takers:
1) The meatball sub is not a typical Smitten item. Smitten's demographics are mostly women ages 25-44* and a messy, realistic looking meatball sub is probably not something they will covet.
2) The IKEA Vaughan location is quite a distance for a lot of people (including me) to travel to.
3) I had considered making the giveway as a choice of charm from the Smitten IKEA Food Collection, which may have resulted in more involvement, but I ultimately decided that I just wanted to promote the sub.
I'm still learning as a new business. I still passionately love making miniature food of all kinds and I certainly still encourage you to go and try IKEA Vaughan's new meatball/veggie ball sub.
If this promotion has only succeeded in raising awareness that it exists, leading to a potential sale in the future, I consider my giveaway a success! :)
Thank you for humouring me and my rambling! Haha!
The next giveaway will be for my super awesome summer show in August, so please check back here. I promise a wider variety of creations for my giveaway then, from my more popular and typical Smitten line up!
Thank you for continuing to follow and believe in Smitten! I appreciate you!!
* stats taken from my Smitten Facebook insights